It's "Hyundai" --- like "Sunday", bub. That's how the new 2009 Super Bowl Sunday ad (the one with the car maker CEOs yelling) for the Hyundai Genesis presents the brand. More than a touch of smart-mouth bravado there delivered by Jeff Bridges. I like it. It takes what Americans may see as a foreign hard to pronounce name and saying it ain't really hard to pronounce at all. It should roll off your tongue like the most easy-going day of the week. (View it here...it's the second video down)
The rest of the ad reminds me of the old "Sylvania Beat Sony Again" TV spots, but on steroids.
I didn't know that the Genesis won the "North American Car of the Year" Award until seeing this commercial. I didn't know what the hell was a "North American Car of the Year" Award until visiting this site. Its not one of those given out by magazines. It only takes into consideration new models and those models with substantial changes in 2009. The commercial pokes fun at BMW and Lexus, but Lexus didn't even have a model that qualified for the award this year and BMW only had the 1 series in the running. Still it beat the new Audi A4 and Cadillac CTS
Is this impressive? Of course. This is the first time a Korean car has won this award. Maybe it's not as ground breaking as a black man becoming our president, but it still ground breaking.
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