Hyundai Asks You to Snap Out It

Hyundai 'Snap Out Of It' LA Auto Show from Dylan Osborn on Vimeo.


The Super Bowl is coming up this weekend and I was looking for any previews of their ads on the internet. They are playing it close to the vest this year, but I am excited to discover that at least one of their ads is for the new Elantra. The campaign theme is "Snap Out Of It" asking for the car buyers to rethink what they've come to expect of compact cars (mainly bad things, bad, bad things). There will also be tie-in online content.

The above video is not the commercial, but a kinetic video played during the L.A Auto Show that with an early interpretation of "Snap Out Of It".

I have to say I noticed the point about unimpressive gas mileage gains brought up in the video above. In the past couple of years, gas mileage of mid-size cars were almost catching up with compacts. The highway MPG on the Sonata was practically the same as on the Elantra, even if the engine was bigger and the car heavier. How does this happen. It's been over almost 2 decades since the sub-compact Geo Metro acheived 50mpg. Even with all cars getting loaded with more options that older cars didn't have and just getting bigger, why hasn't there been any sub-compacts with similar MPG's in the last 2 decades? So with this Elantra, they are going for 40mpg-----extremely impressive for a car that has more room than an Acura TL. Now what can they do with the upcoming Accent, can they hit 45mpg? That would be something.

Update: I spoke too soon. A couple of videos did appear in the AFC Championship Game which I did not catch. Here they are. Wish they show the car a little more. It's a beaut. I found one that does show more of the car, but it isn't part of the Super Bowl campaign.